Amy Baker.

Selected work

How I’ve helped B2B tech companies focus on the right buyers, win more deals, and see what’s working.

Google Ads that returned 5x spend in closed deals

Cost per contact down 86% between the first and third months after the restructure.

Google Ads, over three and a half years

Spend compared with revenue from first deals

1xSpend
5xClosed-won revenue

Landing page conversion rate

Before the rebuild compared with year one

6.23%0.19%
BeforeYear one

Marketing reporting that showed where every dollar went

Landing page conversion rate up from 0.19% to 6.23% in the first year.

Inbound leads

Share that had touched the ABM program

About half

An ABM program that reached half of inbound leads

Contacts whose companies had visited the website opened emails at roughly double the rate.

Deal stages, named as completed actions

Enquiry received
Qualifying call complete
Discovery call complete
Quote sent
Contract sent
Closed won

One CRM for marketing, sales, and leadership

Lead source tracked from first touch to closed-won, and still in use today.

From a search keyword to an AI question

healthcare technology partner Sydney
Who are the best technology partners for a hospital group in Sydney that needs secure, compliant systems?
ChatGPTGeminiClaude

Getting found in AI search, not just Google

Daily tracking of what AI tools said about us, and a content plan built to change it.

Case studies created

About 30 in total

30created
25 published5 not yet published

A case study program that turned client work into sales proof

About 30 case studies created, and visits to them roughly doubled.

Automatic follow-up after a missed call

Call goes unansweredEmail and SMS in the rep’s name
Calls backBooks a timeOpts out

Missed sales calls turned into callbacks

Higher callback rates for a small business finance marketplace, and less time chasing cold leads.

From enquiry to the right salesperson

15 minTarget for every first call
Minute 0Enquiry comes in
Within 15 minutesCoordinator calls and checks the criteria
ThenBooked with the right salesperson

Every enquiry called back fast, and the right ones sent to sales

Every business-hours enquiry called back within about 15 minutes, with clear criteria for a qualified lead.

From the whole market to direct competitors

~200
Competitors reviewed
~10
Direct competitors
Founded within 5 yearsHeadcount within 20%Same state

A competitor analysis the whole business could use

Around 200 competitors reviewed, narrowed to about 10 direct competitors of a similar size, age, and location.

Content checked against one voice

Plus sales collateral

~130Pieces checked
~50
Website pages
~50
Blog posts
~30
Case studies

One voice for a business where everyone writes

Around 130 pieces of content, from website pages to sales collateral, brought into one voice with an AI checker the whole team used.

Trustpilot reviews

When I started compared with when I left, just over three years later

~14xAs many reviews
When I started
When I left

Number one on Trustpilot in three finance categories

Almost 14 times as many reviews for a small business finance marketplace, after review collection became part of the sales team’s weekly game.

Time to write a campaign strategy

My estimate, before and after setting up AI

A few hoursDown from about a day
Before: about a day
With AI: a few hours

A campaign strategy in hours, still in my own words

Campaign strategies in a few hours instead of a day, with AI collating my spoken brief, our personas, past results, and sourced benchmarks.

Three questions behind every score

Each one could add or take away points

Right fit
+ More MAUs+ Winning industry− Personal email
Interested
+ Key pages+ Email opens− Bounced email
Interested now
+ Recent visit− Decay over time

A lead score sales could trust, built from our own CRM data

Sales knew which enquiries to prioritise, points came off as well as on, and the score decided who we retargeted.

Let's talk about your marketing.

Tell me a bit about your business and what you need, and I'll take it from there.

What happens next

  1. 1You tell me about your business and what you need.
  2. 2I reply within one business day.
  3. 3If it looks like a good fit, I send a link to book a free call.

I'll reply within one business day.