I’m Amy Baker. For 13 years I’ve built marketing for B2B tech companies: the strategy, the campaigns, and the systems that show what’s working. Now I work with a few companies at a time, for as long as they need me.
I started in an agency, building its digital team across a portfolio of clients. Since then I’ve worked in-house at B2B tech companies, usually joining when marketing needed to be built or rebuilt, then setting up the strategy, campaigns, CRM, and reporting to make it work.
Over that time I saw the same thing again and again. Growing companies need senior marketing skills, but not always full-time and not always forever. Many hire a full-time role because that’s the norm, when what they need is the right expertise at the right stage, and the flexibility to scale up or down as the business changes.
So now I work with companies directly. You get someone senior when you need them, for as long as you need them. Working with a few businesses at once also keeps my thinking fresh, with ideas that carry from one to the next.
5x
Google Ads spend returned in closed deals
15 min
to call back every new enquiry, with qualified leads sent straight to sales
~60%
lower cost per lead in top campaigns, through sharper targeting
2x
email open rate from decision-makers whose companies had already visited the website
Built on customer interviews and CRM data.
Across Google Ads, LinkedIn, email, and account-based marketing.
About 12 years of setups, migrations, lifecycle stages, lead scoring, and automation, plus experience with Salesforce.
Following every lead from first touch to closed deal.
A Master of Arts in Media Studies and a first-class honours degree in Communication Studies.
Tell me a bit about your business and what you need, and I'll take it from there.
